Six in 10 Gen Z voters who said they would vote for Harris reported that it would put a strain on their relationship if a friend planned to vote for Trump. On the other hand, only about a quarter of those who plan to vote for Trump said their friendship would be strained if a friend voted for Harris.

At a time when celebrities and influencers can have more influence than our elected officials, celebrity endorsements are believed to have the potential to change the course of a political campaign. Perhaps the most prominent endorsements for the 2024 cycle came from pop superstar Taylor Swift, who supports Harris, and tech billionaire Elon Musk, who supports Trump.

Only 11% of Gen Z voters said supporting Swift would make them more likely to vote for Harris, while 17% said supporting Elon Musk would make them more likely to vote for Trump.

In fact, this data suggests that these endorsements may be backfiring. For Swift, 19% of young voters said her support is what defines her fewer They are likely to vote for Harris, and 29% of voters said Musk's support persuades them fewer probably vote for Trump.

Still, only 8% of voters surveyed said they would look to celebrities as a potential source of information when making their voting decisions.

Negative views on the economy and the direction of the country

Only 19% of young voters say the country's economy is better today than it was a year ago, compared with 57% who say it is worse.

Young voters are slightly more positive and divided about their own finances: 30% say they are personally better off than they were a year ago, while 37% say they are worse off.

Economic pessimism is also reflected in views of the country as a whole.

Just 22% of young voters said the country is on the right track – 10 points lower than in the August NBC News Stay Tuned Gen Z poll. Likewise, 77% said the country is heading in the wrong direction – a 10-point increase from August.