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    • The “Gladiator II” popcorn bucket in the shape of a coliseum conjures up battle scenes
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    The “Gladiator II” popcorn bucket in the shape of a coliseum conjures up battle scenes

    Kathleen William Posted on

    The popcorn bucket wars are heating up.

    After high-profile entries from Alien: Romulus And Deadpool and Wolverine, Gladiator II has entered the arena – or more precisely, entered with the arena.

    The film's official social media accounts today featured a video of “The AR-ena Popcorn Bucket,” a round, lap-sized Roman coliseum perfect for containing much of that titular concession. The item is equipped with a QR code that, when scanned, conjures up a visualized gladiator fight. The advertising language urges fans to “finish the popcorn, scan the code and let the games begin.”

    If you want one, you'll probably have to go to a Cinemark theater. It's the only major domestic chain that will have the ARena bucket – although there are some smaller exhibitors as well.

    And it's not just about popcorn promos Gladiator II.

    Last month, Pepsi dropped its “Roman Empire” TV spot, which features Queen's “We Will Rock You” with Megan Thee Stallion and is tied to Ridley Scott's new Paramount sequel.This spot was produced by Ridley Scott Associates, Paramount Brand Studio and directed by Jake Scott in association with Paramount Pictures.

    The campaign is titled “Make Your Gameday Epic” and is intended to coincide with the start of the NFL season. It stars Megan Thee Stallion as Empress Megan and NFL superstars Josh Allen, Derrick Henry, Justin Jefferson and Travis Kelce, who have become the gridiron gladiators and engage in an epic battle with Pepsi at the center of the action. The spot features Saturday evening's Lamorne Morris and Apples never fall Actor Jake Lacy too.

    There is also a limited series of Pepsi-themed talking cans for collectors gladiator Talent with integrated augmented reality features that bring characters to life through content captured on set. The cans will hit shelves in early November. There's also a $10 million Fandango film reward for one Gladiator II Ticket after consumers purchase $20 worth of Pepsi products.

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    Kathleen William
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