Swifties for Kamala launched a fandom mail program aimed at low-propensity voters in Pennsylvania.

“Our mail program takes what Swifties for Kamala has done through social media, volunteer events and in-person activations to our community’s mailboxes and ultimately to the ballot box,” Swifties for Kamala campaign manager Annie Wu Henry said in a press release. “We offer encouragement, information and a call to action, packaged in a welcoming, star-studded envelope.”

According to the group, more than 250,000 pieces of mail were sent encouraging voters in Pennsylvania to support Harris.

Wu also wrote a post on the social platform on Saturday about the launch often happening among Taylor Swift fans at her concerts.

The press release states that the bracelets were included in 50,000 mailings.

“Potential voters across PA have started receiving these in their mailboxes in the last few weeks,” Annie Wu Henry wrote in the post.

Swifties for Kamala came into action long before Taylor Swift endorsed Harris in September. 35,000 helped raise $130,000 in a fundraising appeal earlier this year.

According to a poll from The Hill/Decision Desk HQ (DDHQ), Pennsylvania is a key battleground state for the candidates, with Trump narrowly ahead of Harris 48.6 percent to 48.1 percent.

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