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During the game's nine wild card live broadcasts, Strauss' helmet sticker was on screen for approximately 44 minutes and earned equivalent media value (EMV) of $789,000, according to industry analysts Hive. The sticker also earned about 10 minutes of additional airtime on TV highlights and sports talk shows like “SportsCenter.” The Germany-based apparel company earned an additional $214,000 in EMV from social media posts from league, team and sports news accounts featuring the logo. Overall, these logo presentations accounted for 22% of the total media value received by all brands during the Wildcard round Marshall FisherHives Director of Sport, Media and Marketing.

Totals were calculated from more than 27 hours of live game broadcasts and hundreds of hours of shoulder screen time.

Depending on the total number of games played in the remainder of the postseason, Strauss is expected to earn $10.4 million to $17.2 million from his sticker via live game broadcasts as well as additional TV and social media exposure. EMV is calculated by Hive's Mensio platform, which processes 24/7 TV programming as well as all posts from league, team and major sports news accounts. Identifiable brand presence is assessed based on its importance (i.e. size, clarity, centrality and clutter) and the cost of traditional advertising within the relevant television program or social media platform. Hive's calculations exclude apparel, league, team and network logos.

The decal will be featured on all 120 MiLB clubs during the MLB postseason through 2027 and the next regular season.