Olivia Munnputs breast cancer at the center of her new marketing campaign… she models shapewear for SKIMS – and reveals her surgical scars in the process.

The focus is on the actress Kim Kardashian The brand's latest campaign during Breast Cancer Awareness Month… poses in various ensembles – and talks about some of her experiences battling cancer over the past few years.

The images from the shoot show off much of Munn's body…including the surgical scar on her bare chest of hers Double mastectomy last year.

OM delved deeper into the topic on TODAY this morning … saying they originally planned for the star to cover all of her scars with makeup and clothing – but she says they had a hard time covering up the scars .

Olivia says she went to the bosses at SKIMS to talk about showing the scars… a vision that everyone agreed with.

Munn adds that she was tired of hiding her scars from the world… and she hopes to give women with scars like hers a sense of beauty even in the face of the disease.

It was earlier this year when Munn announced she had breast cancer… and posted an emotional Instagram post detailing all the procedures she'd undergone. She has since spoken in more detail about her battle with cancer in follow-up interviews.

Also 10% of retail sales SKIMS Bras sold through October 31st will go to the Susan G. Komen Foundation – a breast cancer nonprofit.