FORT LAUDERDALE, Fla. – Football legend Lionel Messi continues to cement his legacy on and off the pitch.

On a sunny Thursday afternoon in Miami, Messi was presented with the prestigious Marca America Award at Chase Stadium, recognizing his unprecedented success in the world of football.

The award, presented by Marca director Juan Ignacio Gallardo, recognizes players who have won the most titles and awards in the history of the sport.

Inter Miami CF co-owner Jorge Mas, who was instrumental in bringing Messi to Major League Soccer, attended the ceremony.

The Marca America Award now joins Messi's numerous Ballon d'Or trophies, World Cup titles and countless other accolades that have made him a global icon.

But Messi's day didn't end with praise.

He's also making a splash off the pitch by expanding his business empire with the launch of his own line of fragrances.

Messi has opened up the world of luxury fragrances Messi Eau de Parfuma fragrance for those who want to enjoy a little piece of star greatness.

Priced at around $75 for a 3.4-ounce bottle, the cologne is the latest addition to Messi's off-field ventures. As one of the most marketable athletes in the world, Messi is no stranger to endorsements and brand deals, but this marks his foray into the perfume industry.

His fans, who have followed him for decades, now have a new way to feel connected to their hero – not just by watching him on the field, but by wearing a fragrance that bears his name.

To mark the scent launch, Local 10 Sports Director Will Manso visited the Inter Miami training complex in Fort Lauderdale, where Messi's Inter Miami teammates Noah Allen and Ian Fray gave the scent a test run. “If you could say what Messi's cologne should smell like, it would probably be great,” Allen quipped.

Fray added: “It's definitely a date night scent. I'm pretty sure my girlfriend will love this.” After trying out the scent, both players agreed it was a fitting addition to Messi's already impressive list of personal endeavors.

The playful tone continued as the athletes were asked what a Messi-inspired cologne should smell like. Fray joked: “Maybe like a goat?” – a reference to Messi's status as the “greatest of all time” in the football world.

The start of Messi Eau de Parfum adds another dimension to Messi's global influence. With his move to Miami, Messi has not only transformed the local football scene, but also expanded his reach in fashion and lifestyle. When his new fragrance hit shelves, it became exclusively available at JCPenney, further increasing its appeal and exclusivity for fans who wanted to enjoy a touch of awesomeness.

“Messi’s impact goes beyond what you see on the pitch,” Manso said. “He is building a legacy that touches different industries. Be it fashion, Cologne or football, Messi brings the same level of excellence to everything he does.”

As Messi continues to cement his legacy in Miami, one thing is clear: whether on the field or in business, Messi is always at his best.

For now, fans can enjoy their hero at Inter Miami while perhaps sporting a little Messi magic themselves with his new scent – further proof that Lionel Messi is a global sensation whose impact extends beyond the boundaries of football.