Lewis Hamilton is considered one of the best Formula 1 drivers of all time, not to mention he was also the best dressed. For him, collaborating with Dior seemed like a natural step. And now the seven-time Formula 1 world champion and Dior ambassador has teamed up with Dior Men artistic director Kim Jones to offer a lifestyle capsule collection. Of course, there's an accompanying campaign, captured by Rafael Pavarotti, with Hamilton taking center stage and showcasing his fashion, and a newly released behind-the-scenes film showing the creation of the collection.

As you'd expect, agility, enthusiasm and innovation come into play as the line is dedicated to winter sports – namely skiing and snowboarding – complete with couture spirit and Hamilton's signature elegant streetwear aesthetic. It also exudes joy of life, with a color palette that complements bright blues, oranges and pinks, tempered by cool, classic, muted tones.

Historical, contemporary and personally poignant, the line draws inspiration from Lewis' African roots, says Lewis: “I focus on conscious choices and pushing boundaries with each piece, while also fusing inspiration from my roots in Africa – by drawing from theirs Fabrics and belief in natural materials, as well as vibrant colors and powerful energy – was so inspiring. I hope people everywhere feel comfortable in these garments that we have so carefully designed.”

Kim Jones supports this and says of the influence of Africa and production: “We share a love of nature, a desire to celebrate Africa and an interest in the artisanal processes and techniques that combine artisans in Africa with the savoir-faire of Africans .” Dior Ateliers. In addition, this collection also reflects Lewis' sporty side, his virtuosity and our functionality. Overall, the way things came together was very organic – and enjoyable!”

We present both ready-to-wear and accessories and combine the classic with the contemporary in our look and approach. Think of the finesse and heritage of Japanese knitwear by the weavers of Burkina Faso, along with suiting in traditional Dior tweeds as well as new African weaves designed to be more casual, leaning towards layering for a Hamilton approach. These include casual jeans, sweatshirts and fleece tops, some made from organic or recycled textiles, reflecting Dior's commitment to sustainability.

Even when it comes to accessories, they take an approach where style meets technical performance, with protective equipment specially developed in Sweden, custom-made snowboards from the Swiss factory 9. There are also messengers and backpacks made from extremely resistant fabrics, as well as shoes made in the Dior- Ateliers – check out the retro-futuristic B44 Blade sneakers and customized derbies crafted for blizzards at Dior's ateliers.

Shop the collection at Dior's New Bond Street store, where a cocktail soirée was held to celebrate the collaboration, and online at dior.com.