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Instant analysis of Bills acquisition of WR Amari Cooper
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Instant analysis of Bills acquisition of WR Amari Cooper

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Never one to be outdone by division opponents, Buffalo Bills general manager Brandon Beane topped the New York Jets' acquisition of former All-Pro wideout Davante Adams on Tuesday by acquiring a multi-Pro Bowl pass-catcher of his own who is impressive is a deal to bring Cleveland Browns wide receiver Amari Cooper across Lake Erie and to One Bills Drive. The moves from New York and Buffalo occur after a Monday Night Football It was a duel in which both teams struggled to consistently get the ball through the air, something that has been a constant for both teams throughout the season. Both teams felt the need to make a move now and try to revitalize their respective passing attacks.

It was an obvious move for the Jets. Adams wanted to get out of Las Vegas and its chaotic offense, and quarterback Aaron Rodgers loves hanging out with his friends. Whether it's Allen Lazard, Randall Cobb or even former offensive coordinator Nate Hackett, it's a collective of Mr. Rodgers' friends doing their best to make the Jets relevant. However, this move for Adams makes a lot more sense than any previous move for this offense, as Adams is still a difficult receiver to cover and certainly has an understanding of what Rodgers requires of his receivers.

Related: What acquiring WR Amari Cooper means for Bills receiving corps

Over at Orchard Park, there has been a clear need for wide receivers since the offseason departures of Stefon Diggs and Gabriel Davis. The Bills entered the season with the theory that spreading the ball out to as many receivers as possible would fill Diggs' void overall. They retained Khalil Shakir on his rookie contract, signed Curtis Samuel as a free agent, brought in Mack Hollins as a depth player, and selected Keon Coleman out of Florida State in the second round of the 2024 NFL Draft. Unfortunately, the “everybody eats” philosophy feels more like consider a famine as a feast if none of these receivers are constantly opened.

This trade changes the entire dynamic of the Bills passing attack, particularly the roles these former receivers previously held.

Amari Cooper

Scott Galvin-Imagn Images

Before this trade, Shakir and tight end Dalton Kincaid were the only players consistently open. Shakir has been outstanding when thrown, but Kincaid has not yet reached his full potential in the way Buffalo expected in 2024. When Coleman was drafted, it was with the caveat that he was a raw player with talent and would need time to grow and develop into the role the Bills wanted him to play. With Samuel, it was difficult for the team to integrate him into the offense as a regular part of the passing attack. Monday's game against the Jets was actually his best game as a receiver with the Bills.

With the addition of Cooper, the Bills can give virtually everyone the roles that better fit them. Coleman becomes someone who doesn't always have to win against tight coverage, as Cooper has the skills, hands and route-running skills to prevail against anyone. Shakir can thrive even more in the slot and Samuel can play more of a flex role as he can navigate the perimeter, in the slot or even out of the backfield. As for Cooper, this has to be some of the best news he has received in his career. The moribund Cleveland Browns, with Deshaun Watson running the offense and holding the entire franchise hostage with his gigantic Scrooge McDuck-style contract, have been absolutely miserable since he took over. He was so bad that Cooper practically earned a Pro Bowl nod in 2023 because the nearly 40-year-old Joe Flacco came off the couch to throw passes for the Browns for half a season.

Related: Social media is reacting to the Bills acquisition of WR Amari Cooper

As far as compensation goes, the aforementioned Diggs trade is crucial because it means the Bills have multiple second-round picks in 2025. This made paying the asking price for a third-round pick for Cooper all the easier. Additionally, the Bills sent a seventh-round pick in 2026 and received a sixth-round pick in 2025 in the package with Cooper.

Was this move a response to the Jets' Adams trade? Probably not. In all likelihood, after Sunday night's disastrous debacle against the Baltimore Ravens, the Bills recognized the problem at hand and went to work to find a solution. Deals like this don't happen overnight, even if it sometimes feels like it. It takes time to figure out what will work, and ultimately it requires two people to agree on the same terms. It's not easy, but Brandon Beane and the Bills found a way to get a deal done and vastly improve their team.

Not bad for a win on Tuesday afternoon.

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