Nationally televised performance to kick off the Salvation Army's legendary 134th Red Kettle Campaign

FRISCO, Texas, Oct 13, 2024 /PRNewswire/ — Grammy, ACM and CMA Award winner and reigning ACM and CMA Entertainer of the Year Lainey Wilson will be performing for the Red Kettle during the Dallas Cowboys' Thanksgiving Day game against the New York live at AT&T Stadium Salvation Army Giants Kickoff Halftime Show, aired on Fox. The Dallas Cowboys' Thanksgiving Day game has become the most-watched regular season game of the year, drawing 42 million viewers last year.

Experience the full interactive multichannel press release here: https://www.multivu.com/the-salvation-army/9294951-en-lainey-wilson-red-kettle-campaign-halftime-show-dallas-cowboys

Wilson's performance celebrates the occasion of the season with songs from her new album “Whirlwind” and a special surprise guest. Fans should expect bell bottoms, boots and lots of bells this Thanksgiving.

The Thanksgiving Day game marks the official start of one of the largest and longest-running annual fundraisers of its kind, the Red Kettle Campaign. A Cowboys tradition for 28 years, the halftime show shines a spotlight on the needs of millions of people nationwide during the holidays and throughout the year and encourages donations to the Salvation Army. Funds raised in 2023 supported services for more than 27 million people living in America. With the help of the Dallas Cowboys, the Salvation Army has more than raised 3 billion dollars since the start of the Red Kettle Kickoff.

“It is an honor to follow in the footsteps of legendary artists like my friend Dolly Parton“, the Jonas Brothers and Reba of course, to launch the Salvation Army's legendary Red Kettle campaign,” Wilson shared. “Join me at the Red Kettle this holiday season because we can truly do more good when we come together to serve those in need in our communities.”

“Actors like Lainey Wilson “They represent the next generation of role models for so many,” he said Charlotte JonesChief Brand Officer and Co-Owner of the Dallas Cowboys and former Chairman of the Salvation Army National Advisory Board. “We are so grateful to have her energy and enthusiasm on our national stage this year to highlight the Red Kettle Kickoff and show the importance of giving back to those who need it most.”

Because there are five fewer giving days this season, donations to the Salvation Army can take place on one of its iconic days Red kettle or online are needed to meet the growing needs of families struggling to make ends meet. The Salvation Army, the nation's largest direct provider of social services, will not stop working to provide holiday gifts, food, shelter, and rent and utility assistance to millions of people struggling this holiday season and beyond – no matter what it costs.

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“The Dallas Cowboys and the Gene and Jerry Jones Family Foundation have been committed partners of The Salvation Army for nearly 30 years in our shared mission to care for the most vulnerable in our communities,” Commissioner said Kenneth G HodderNational Commander of the Salvation Army in the United States. “And a performance by such an acclaimed artist as Lainey Wilson is the most wonderful start to this important time of giving.”

For those who would like to support their neighbors in need, the following options are available:

• Donate with cash, coins and checks, or digitally with Apple Pay, Google Pay, PayPal and Venmo at any Red Kettle nationwide.

• Provide local children of needy families with Christmas gifts through the Salvation Army Angel Tree. You can also contact your local Salvation Army to volunteer to distribute donations Angel tree Gifts.

• Contact your local Salvation Army to volunteer at a Red Kettle or visit RegisterToRing.com.

• Ask Amazon's Alexa to make a donation by saying, “Alexa, donate to the Salvation Army,” then specify the amount.

• Sign up for a sustainable donation $25 a month at Give.SalvationArmyUSA.org.

• Donate Cryptocurrencylike for example Bitcoin or Ethereum.

Every donation stays in the community to provide help and hope to those in need. To learn more, provide assistance, or receive assistance, please visit www.SalvationArmyUSA.org.

About the Salvation Army
The Salvation Army helped nearly 27.5 million people overcome poverty, addiction and economic hardship by preaching the gospel in 2023 Jesus Christ and on its behalf to meet human needs without discrimination in almost every zip code. Providing food, shelter, eviction prevention assistance, emergency disaster relief, rehabilitation, after-school and summer youth programs, spiritual enrichment and more, The Salvation Army does the best in more than 6,400 outreach centers across the country. For more information, visit SalvationArmyUSA.org. Follow us on X @SalvationArmyUS and #DoingTheMostGood.

About the Gene and Jerry Jones Family Foundation
In the area of ​​community service, the Dallas Cowboys and Jones Family Foundation's mission is based on the philosophy of helping those who do not have the strength, resources or means to help themselves, with an emphasis on a partnership with The Salvation Army. As the Cowboys organization has enjoyed immense and unprecedented success, the Jones family feels a strong obligation to harness the visibility, energy and celebrity of one of the most powerful sports franchises in the world and combine these dynamic forces for the greater goal of to make something happen. Considered one of the most generous families in the world, the Joneses leverage the talents, skills and resources of every Cowboys player, coach, cheerleader and member of the organization to provide a unique and innovative approach to community outreach. For more information about the Dallas Cowboys and the Gene and Jerry Jones Family Foundation, visit https://www.dallascowboys.com.

Um Lainey Wilson
Reigning CMA and ACM Entertainer of the Year and country music trailblazer Lainey Wilson has captured the hearts of music fans, the enthusiasm of the industry and the recognition of her peers while remaining firmly grounded. In the midst of a groundbreaking year, Wilson was recently announced as co-host of the upcoming 58th Annual CMA Awards Luke Bryan And Peyton Manningwhere she was nominated for Entertainer of the Year, Female Vocalist of the Year, Single of the Year (“Watermelon Moonshine”) and Music Video of the Year (“Wildflowers and Wild Horses”). Additionally, Wilson won the award for Best Country Album (Bell Bottom Land) on the 66th^Th Earlier this year, she received the annual Grammy Awards and released her widely acclaimed new album, ” Whirlwindin August. Celebrated by The Tennessean as “the best release of her career” Whirlwind debuted at number 8 on the all-genre list billboard 200 chart and number 13 on the UK Official Albums Chart, marking Wilson's first top 10 and top 15 entries respectively. The album offers a bold, honest exploration of Wilson's life and journey across the globe and features her fans' current radio single “4x4xU.” Produced by an employee Jay Joyce in his studio in Nashville, Whirlwind reveals a varied but sonically cohesive collection of songs that transcends genres while remaining true to its Western roots. Wilson creates narratives that capture the highs, lows and in-betweens of life, cementing her role as one of the greatest songwriters of her generation.

The prolific, in-demand songwriter has also scored seven No. 1 hits, including “Watermelon Moonshine” and the double PLATINUM-certified “Heart Like a Truck,” as well as award-winning collaborations with Cole Swindell (“Never Say Never”). , Jelly Roll (“Save Me”) and HARDY (“Wait in the Truck”). Wilson has become a triple threat in the entertainment industry as a singer, songwriter and actress, making her acting debut in the fifth season of the Paramount hit series Yellowstonewhich she will return to for the final season later this year. Earlier this year, Wilson was inducted into the Grand Ole Opry Garth Brooks And Trisha Yearwoodand recently wrote and recorded “Out of.” Oklahoma,” her original song for Universal’s blockbuster Twister. Beyond her artistry, Wilson's stage performances triumph at sold-out shows across America. Australia And Europe to the coveted music festivals Stagecoach, Lollapalooza and Watershed. This fall, Wilson continues her North American tour, Country's Cool Again.

Contact:
Brooke McGriff
940.363.0336 cell
[email protected]

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SOURCE The Salvation Army