Arizona State athletic director Graham Rossini compares revenue generation in the Big 12 to that of Major League Baseball, highlighting a dual focus on broad community affinity and financial success. He emphasizes the importance of local engagement and creating value for alumni and fans, not just chasing revenue. Rossini believes ASU's national exposure, particularly through high-profile games like its upcoming game against No. 16 Utah on ESPN, is critical to improving visibility and increasing revenue. The school's goal is to replicate successful programs while keeping community connection at the forefront of its strategy.

Through the numbers

• Rossini was vice president of the Arizona Diamondbacks for 13 years.
• ASU Football's game against No. 16 Utah will be broadcast on ESPN, increasing national visibility.

state of affairs

• ASU wants to leverage its affiliation with the Big 12 Conference for revenue opportunities.
• In addition to financial goals, ASU athletics prioritizes broad community involvement.

What's next?

ASU's goal is to increase the reputation and revenue of its athletics program through increased exposure on national television and better support of the local community. Future strategies could include cultivating stronger relationships with alumni and expanding marketing initiatives.

Conclusion

Rossini's approach mirrors professional sports and focuses on engaging local fans as a route to increased revenue. He proposes a shift in the way college athletics can balance financial success with community values.