The horror comedy franchise, Bhool Bhulaiyaahas become an important part of contemporary Indian cinema, combining elements of humor, horror and cultural narratives. The third part, Bhool Bhulaiyaa 3marks a continuation of the franchise, with Kartik Aaryan reprising his role as Rooh Baba following his success Bhool Bhulaiyaa 2.

Kartik Aaryan's role and fee hike

Kartik Aaryan's portrayal of Ruhaan Randhawa (Rooh Baba) has received wide appreciation, especially after he successfully essayed the lead role of Akshay Kumar in the previous film. Reports suggest that following the commercial success of Bhool Bhulaiyaa 2which was made on a budget of around Rs 65 Crore, Aaryan has significantly increased his remuneration for the upcoming sequel. Initially, he earned Rs 15 crore for the second installment, but now he is reportedly charging between Rs 45 and 50 crore Bhool Bhulaiyaa 3which effectively triples his fee.

Success and impact at the box office

The performance of Bhool Bhulaiyaa 2 was a defining moment for Aaryan's career and contributed to his elevated status in the industry. The film received positive reviews and achieved significant box office returns, cementing Aaryan's market value. His previous project, Chandu Championwhich introduced him as India's first Paralympic gold medalist Murlikant Petkar, earned him Rs 25 crore despite mixed critical response.

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Fee Adjustments for Co-Stars

In addition to Aaryan's fee increase, Triptii Dimri, his co-star in Bhool Bhulaiyaa 3has adjusted her compensation based on her remarkable performance during the year animal (2023) and earns Rs 40,000. For the upcoming film, Dimri is reportedly charging Rs 80,000, reflecting her growing popularity in the industry.