• Coinbase CEO Brian Armstrong explains his 10b51 plan by retaining most shares and addressing investor concerns about transparency.
• Armstrong plans to diversify holdings for Moonshot projects, but emphasizes that Coinbase remains his top priority for long-term leadership.

Coinbase CEO Brian Armstrong has revealed key details about his latest 10b51 stock plan, addressing concerns and explaining his intentions about selling some of his ownership.

Armstrong emphasized that he will continue to hold onto the vast majority of his Coinbase shares, although he plans to diversify somewhat over time to fund ambitious “moonshot” ideas. The plan lists only about 10% of its assets, and many place far higher price limits than the current value of COIN shares.

Armstrong clarified that this calculated approach led to misunderstandings as the disclosures only stated the total number of shares without corresponding price targets, which could lead to unwarranted fear, uncertainty and doubt (FUD) among investors.

For the small handful of people looking at my latest 10b51 plan, some context: I will be diversifying a bit over time to invest in moonshots, but will still retain the majority of my Coinbase holdings. For some reason the price targets are not shown in the disclosures,…

— Brian Armstrong (@brian_armstrong) November 2, 2024

Armstrong values ​​transparency and engagement at Coinbase

Armstrong stressed that the nature of the proposal could lead to uncertainty and acknowledged a lack of public knowledge. “For some reason, the disclosures do not show the price targets, only the total number of shares, which can lead to FUD,” he said, seeking to reassure interested parties.

He also said most of these stocks are unlikely to be sold within the next year unless Coinbase far exceeds expectations. “I don’t expect the majority to be implemented next year (unless we do much better than expected),” he explained, emphasizing that Coinbase remains his primary focus and he intends to run the company for the long term.

The CEO's openness on this matter is intended to maintain investor confidence through trust. Armstrong's commitment to Coinbase goes beyond pure financial strategy and also represents his vision for the company's continued expansion in the changing crypto market scene.

He emphasized: “Coinbase comes first. We are just getting started here and I intend to run it for a very long time and confirm that the diversification of its assets does not indicate that the company is receiving less attention.

Armstrong's comments are consistent with a competitive landscape for crypto platforms where leadership and clearly defined policies are more important than ever. Although he may investigate and support outside companies, the growth and leadership of Coinbase remains a top priority on his agenda, in keeping with his approach.

Another interesting development is that Coinbase, like before, has partnered with the Golden State Warriors to increase fan engagement through crypto giveaways and interactive game day events noted.

Additionally, Coinbase made headlines when it broke new ground in distributed automation by completing the first AI-to-AI crypto transaction using USDC on its Base network.