“I don’t think this will work.”

Judd Apatow didn't want to revisit a particular one 40 year old virgin Joke for a Super Bowl commercial – but the movie stars Seth Rogen and Paul Rudd did it anyway.

The Impregnated The filmmaker revealed he turned down taking part in a Lay's commercial with Rogen and Rudd because he felt they couldn't tastefully modernize one of the most memorable scenes from his 2005 comedy.

“I was offered a Super Bowl commercial and a company wanted to do a variation of Seth and Paul saying, 'Do you know how I know you're gay?'” Apatow said in a new episode Superfly Podcast hosted by Dana Carvey and David Spade.

Spade suspected that the entire premise of the part could be considered distasteful. “Not gay. “What would that be?” he asked.

Apatow shared his skepticism. “I don’t think this is going to work,” he recalled. “They hadn’t asked (the actors) yet. So I just said, 'No, I don't understand how you can adapt the joke to make it work.'”

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In the 40 year old virgin In the sequence Apatow was referring to, Rogen and Rudd's immature characters hurl insults back and forth while playing video games, each preceded by the taunt: “Do you want to know how I know you're gay?”

The director was surprised that the commercial ended up airing without his input – and that it was nothing less than a comedic success. “Then I watched the Super Bowl,” he said. “They’re both there. They made millions and it was fun.”

“You cut yourself out of the equation?” Spade asked.

Apatow confirmed with a laugh: “I didn’t believe in us.”

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Carvey then asked: “Did you turn off the TV and storm out of the room when you saw that?”

He wasn't thrilled. “I was upset,” Apatow admitted.

In the ad in question, Rudd and Rogen use a conversation pattern similar to that Virgo scene, but without the homophobia that makes the film sequence uncomfortable for some viewers. Instead, the two actors take a whirlwind trip down memory lane as Rogen prepares for his wedding.

“This brings back so many great memories,” Rogen says as he eats a chip. The duo then quickly recalls increasingly ridiculous moments from their shared past, including a road trip, near-death in a plane crash, kidnapping, a turf war and an encounter with a ghost.

Related: Judd Apatow tells Kelly Clarkson how she became a swearer The 40 year old virgin

The ad ends with Rudd officiating the wedding between Rogen and the same ghost. Although the commercial was received very positively, it is very different from the original Virgo jokes that it's possible that most viewers didn't see the connection, even if they saw both the film and the commercial.

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Watch the full conversation between Apatow, Carvey and Spade above.