Starz and YouTube have renewed their distribution partnership with a new multi-year deal that promises more bundling options.

Starz is the US cable and streaming brand behind it Outlander And Performance franchises, as well as recently debuted Three women and the thriller sweet pea.

“We are pleased to deepen our partnership with YouTube TV, the fastest growing pay TV provider. “This partnership strengthens our ability to offer Starz’s extensive collection of premium programming to a broader audience at an exceptional value,” Alison Hoffman, president of Starz Networks, said in a statement Tuesday.

Terms of the new multi-year deal were not disclosed, but Starz first launched on YouTube TV in 2018 and is also available directly on the Google platform's primetime channels, which launched two years ago. In addition to being able to bundle Starz with Max, Paramount+ and Showtime, Starz can also be bundled with MGM+ on YouTube TV to save on subscriptions. Starz is also bundled with BritBox on Starz.com.

Bundling has become an increasingly preferred option for media giants as they look to boost revenue for their cable and streaming platforms after years of overspending on content. Starz's distribution deal extension also comes as YouTube and its TV app overtook Netflix and other streaming rivals in Nielsen's monthly rankings of TV media distributors.

According to Nielsen Gauge, YouTube viewing on TVs accounted for 10.6 percent of viewing on connected devices in August, compared to 7.9 percent for Netflix and 3.1 percent for Prime Video (all others followed at less than 3 percent).

As a subscription streaming service, YouTube TV offers around 100 live and on-demand TV channels and currently has over 8 million subscribers.