Amazon announced Thursday that it plans to host an election night special hosted by Brian Williams, marking the company's first foray into live coverage.

The one-night special will debut election results and analysis on Prime Video starting November 5 at 5 p.m. ET, the company said. Amazon emphasized that it would be an “unbiased presentation,” drawing on information from a variety of third-party news sources.

Williams will host the special and interview analysts from across the political spectrum. Viewers do not need to have a Prime subscription to access the stream.

“After 41 years in the business — from local news to network broadcasts to cable news — this appears to be the next big thing,” Williams, who left NBC News in 2021 after 28 years, said in a press release. “And Amazon’s global marketplace is a natural home for this unique company.”

Amazon has increasingly pivoted to live sports programming on its Prime Video streaming service to boost subscriptions and generate additional revenue for its lucrative advertising business. In July, Amazon signed an 11-year rights deal to broadcast NBA games starting in the 2025-26 season. Amazon also streams “Thursday Night Football” games and has the rights to stream some NHL games.

Now the company is trying to position itself as a “growing home for news viewers.” It offers streaming news channels on Prime Video, including live content from ABC News Live, CNN Headlines, FOX's LiveNOW and NBC News Now.

Disclosure: NBC and CNBC are divisions of NBCUniversal.